Norway’s remarkable FIFA World Cup run has sparked a nationwide football frenzy, with official national team jerseys selling out across the country ahead of Saturday’s highly anticipated quarterfinal against England.
The Norwegian Football Association (NFF) said demand for the team’s iconic red shirts has exceeded all expectations, with retailers struggling to keep stock on shelves since the jerseys were launched earlier this year. Fans have formed long queues outside sports stores, while fresh deliveries have reportedly sold out within hours.
The surge in demand has been fueled by Norway’s historic World Cup campaign, led by star striker Erling Haaland, whose outstanding performances—including a match-winning display against Brazil—have ignited excitement among supporters.
The quarterfinal against England marks Norway’s biggest World Cup match in decades, as the Scandinavian nation bids to reach the semifinals for the first time in its history. England, led by captain Harry Kane, will face a confident Norwegian side carrying the hopes of a nation inspired by its team’s fairytale run.